Research On The Creation Strategy Of Sports Douyin Accounts

This graduation project attempts to use the "Basketball Tactics Research Institute" as a research case,using observation methods and case studies to analyze the operation strategies of professional and expensive sports short video accounts.Through the case study,it is concluded that the highly professional sports short videos need to pay attention to the accuracy and easy-to-understand of the information conveyed by the copywriting,and make the best use of the screen language to attract the audience's desire to watch.The research still has problems with“breaking the circle” and increment common to more professional Douyin accounts.It also proposes a solution that draws on the form of non-professional content that the audience loves to hear,and incorporates professional content into it.