The Returning Rural Loudspeaker

In the 2020 Gengzi Year,a sudden new crown pneumonia epidemic raged across China.The vast rural areas took various measures to deal with the crisis of the epidemic.For the first time,big speakers became a hot topic of discussion among netizens.As a mass media,the rural loudspeaker has attracted people's attention in the emergent public crisis with its excellent information dissemination content and unique discourse dissemination method.The return of the rural loudspeaker has also brought many influences and reflections on the governance of grassroots rural society.As the direct audience of big speakers,how will their attitudes and behaviors change in the process of the return of big speakers? How can the content spread by Big Horn gain the recognition and support of the villagers? Can the loudspeaker become an important tool for the dissemination of rural social information? What is the driving force behind the return of the Gengzi Nian big horn?With a series of questions,the author went deep into the village environment where the villagers and the village director lived and worked.Using field research methods,through investigation and analysis of the content of the big speakers,and cordial interviews and chats with villagers,the answers to these questions were gradually described.This article mainly describes the evolution of the loudspeaker in a village in the west of Anhui,and at the same time quickly deploys epidemic and flood prevention and control work when a public emergency comes.Through the ingenious dissemination method of the village director,the content of the rural loudspeaker has been recognized and supported by the villagers,and the communication influence of the loudspeaker in the process of communication and connection with the villagers has also been exerted.The study found that the Gengzi Nian loudspeaker has a series of communication manifestations in rural society,such as the creation of village rules and folk agreements in grassroots society,the comfort of villagers' emotions,the transformation of villagers' concepts and behaviors,the improvement of grassroots social governance,and the construction of a grassroots harmonious society All aspects play an important role in dissemination and guidance.As a mass communication tool,the rural loudspeaker has the fundamental significance that it can serve the villagers' core interests and concerns in the transmission of sound.