The Role Of Opinion Leaders Of Micro-blog In The Event Of Internet Hotspot Reversal By The Example Of "Gou Jing's College Entrance Examination Being Replaced"

Reversal event refers to one or more significant or even reverse changes in the course of event.With the development of society,there are more and more reversal events on the network,from the Chongqing bus falling into the river incident,which has aroused heated discussion on the Internet,to the event of Gou Jing being replaced in the college entrance examination,which concerns the fairness of education,fermented and even took a final turn on micro-blog.They are either actively following events,posting relevant information and giving their opinions on micro-blog;or pursuing traffic to attract attention,to take an emotional reading of the facts and bias public opinion.This article will take the event of Gou Jing being replaced in the college entrance examination as an example,through literature analysis and Content analysis,discussing the opinion leaders of micro-blog in this event,from the group portrait of the opinion leaders of micro-blog and the reversal of Internet hot spots as the breakthrough point,this paper reviews the whole event,selects ten opinion leaders,analyzes their micro-blog Corpus and the causes,problems reflected by the related data.The impact of the event of Gou Jing being replaced in the college entrance examination expanded rapidly,mainly relying on the active platform of the opinion leader of micro-blog and as a party of the voice of Gou Jing.Most of opinion leaders of micro-blog hold a rational and neutral attitude,have a certain questioning spirit,guide the audience to think independently,and most of them refer to Chen Chunxiu,who is also a victim of educational inequality,it has played a positive role,but there are also problems such as pandering to the audience,ignoring the facts and taking partial public opinion,even language uncivilized,the phenomenon of violation.