Research On Visual Design Of Literary IP Exhibitions

The definition of "IP" is "intellectual property".In the context of the Internet era,the definition of "IP" has a new scope expansion."IP" is not only the right to adapt valuable works and images.,It has the extremely strong vitality of content and connotation continuously extending outward,and it is a kind of cultural resource that can derive the industrial chain.As a kind of cultural IP,famous literary works have derived related academic research,film and television drama paintings and other forms of expression from the works themselves,which have a wealth of exploration space.With the improvement of economic and cultural level and people's aesthetic requirements,the continuous development of the Internet age,the types of contemporary museum exhibitions have also changed.The literary IP exhibition combines the rich cultural resources of the work itself with the museum's collection resources,humanities history,design expression methods,and new technologies to form a new type of exhibition.This dissertation will discuss the specific concepts of literary IP exhibitions,how to express the language,ideas,layout and other abstract content of literary works in the exhibition through concrete ways and means,from the two-dimensional plane of the text to the three-dimensional landing of the exhibition Three-dimensional reproduction of exhibition design coding,audience decoding process,layout reconstruction of exhibition design,scene restoration,creation of artistic form beauty,and synesthetic expression of text and visual art are discussed.The feasibility of the design,the restoration of the scene,the creation of the beauty of artistic form,and the synesthetic expression of text and visual art are discussed.Consider the feasibility of the design of exhibitions for future literary IP exhibitions.The main body of the thesis is divided into five parts.The first part clearly states the research background and purpose of this research topic.The research status,research framework and methods at home and abroad are clearly sorted out and elaborated.The second part discusses the definition of "IP" in the Chinese context for literary IP exhibitions,from the connection between literary works and "IP",Explain the four levels of the IP transformation of literary works,the concept of literary IP exhibitions,and the feasibility of literary IP exhibitions.The basic definitions of this part are used to expand the basis of the following specific analysis of literary IP exhibition cases;the third part mainly provides an overview of the development of existing literary IP exhibitions at home and abroad.The fourth part is a classification overview and systematic discussion and comparison of domestic and foreign literary IP exhibition cases;the fifth part is the research on the exhibition design methods of literary IP exhibitions,summarizes and refines the application of cross-media narrative thinking of literary works in exhibitions,the extraction of literary works' characteristics and intentions,literary works and visual language,the conversion expression of visual aesthetics,the emotional transmission of literary IP exhibitions,the emotions under the characteristics of the era of literary IP exhibitions Selection of elements and values;the sixth part integrates the question exploration and thinking of the above chapters,systematically summarizes the exhibition design style orientation of different literary IP exhibition types,and summarizes the full text.