Power Evolution And Expression Path Of Media Gender Culture Under Sadistic Psychological Mechanism

As an important channel of culture aggregation and civilization inheritance,the mass media has an influence on every corner of daily life,forming an unprecedented cultural scene--media culture.Gender culture is a remarkable landscape of media culture,and the consciousness contained in it is manifested in various body images and symbol transmission in media environment.This symbolic representation imperceptibly constructs and disciplines the social behaviors of men and women,and forms a solidified gender consciousness.If we look at the current media environment,the media unconsciously copy and create stereotypes and even expand new stigmatization connotation.While highlighting the physiological characteristics of both sexes,the media reduce the social attributes of individuals,leading to the increasingly serious gender essentialism and binary opposition tendency.The formation process of this problem reflects the power attachment relationship between sadism and masochism.This paper presented the current media environment in China in gender culture as the research object,the carding of gender image media representation from tradition to modern and then back the historical evolution process of the modern and gender discourse in different media space changes reflect the development of the characteristics and evolution trend,on the basis of revealing the feudal patriarchal system in the current media environment of recessive thought remains,Explore the ways and means of patriarchy's rigid definition of gender images and reflect on the oppression and bondage of traditional gender essentialism culture to individual thought.The circulation of social environment,media environment and body forms an interwoven and permeating system of gender power.Gender power is constructed on body perception and acts on body experience.With the body as the connection,the process of power operation is also a process of social discipline in which the temperament,identity and status of both sexes are constantly accumulated and strengthened.This process reflects typical social masochism psychological characteristics: on the one hand,patriarchal culture through the materialized way of communication from the expression of individual temperament to group social role division of labor to define and divide the gender stereotypes,depriving individuals of the freedom of self-image construction;Biological divisions of gender essentialism,on the other hand,will give excessive ethical color image expression,make group of female temperament show to the masculine standards of flattery and rely on,the masculine group also put in "alexithymia" psychological dilemma,respective groups of "authoritarian tendency to abuse".For the cultural legacy of patriarchy embodied break,media path as the important carrier of gender culture communication and expression,leaders should pay more attention to the individual power,set up the mechanism of the spread of new aesthetic discourse,clear the responsibility of the media spread advanced gender culture consciousness,to for scientific guide to build marxist outlook contains the Chinese excellent traditional gender culture gene of media products,It advocates the return of media gender culture to human nature and the realization of "comprehensive and free development of human beings".