Research On The Construction And Consumption Of "Daily Life" In Entertainment Variety Shows

As Karl Marx said,the field of daily life contains transformative power.Currently,with the transformation from a production-oriented society to a consumption-oriented society and the realization of great material enrichment,daily life manifests the survival style and social value orientation in a specific period with the characteristics of universality and commonality.In recent years,a variety of entertainment programs can present the trend:daily life plays an important role in entertainment variety show and even be the aesthetic object.As the carrier of information transmission,mass media influences the audience's cognition of the world by means of technology and symbolic coding.With the help of the visual culture and the expansion of symbolic value in consumer society,mass media conspires with capital to put daily life on the screen,reconstruct people's daily life with life scenes,internalize the aesthetic standards of the new era into the subject's self-discipline with the help of the value meaning of visual symbols,and promote the consumption circulation.In the last century,philosophers represented by Lefebvre brought daily life back into the scope of research,and tried to discover the dynamism of daily life field from the aspects of language and consumption.At the beginning of this century,domestic scholars such as Tao Dongfeng started to discuss the tendency of the aestheticization of daily life since the reform and opening up.Under the guidance of the theory of daily life,this study will analyze the media presentation,aesthetic value and consumption circulation of daily life in entertainment variety shows.The innovation of this study lies in the introduction of related studies of daily life into the field of mass media represented by entertainment variety shows.Through exploring the ways of daily life media representation and symbolic discipline of variety shows,it helps the audience to return to their true selves and be rationally.Based on this,this study tries to clarify the following questions through text analysis:We are going to explore how relevant entertainment variety shows use time,space,and scenes to construct a daily life images,and how to change the narrative perspective and presentation to narrow down the distance with the audience by psychological aspect.From the theoretical perspective of aestheticization of daily life,this study picks some representative variety shows as texts to analyze the ways that variety shows realize the transformation of aesthetic values in daily life,and the influence of mass media on the audience.In today's world where everything is consumed,how mass media collusion with capital redefines the universal aesthetic standard and reshapes the value orientation and consumption pattern of society.This paper is divided into four chapters:The first chapter summarizes the construction schemata of daily life in entertainment variety shows.It realizes the imitation of space including home,work and social interaction through spatial practice and spatial representation.The combination of natural,socialized and ritualized time is presented to return to the real life;The presentation of private social scenes consolidates the life orientation of the show.In the second chapter,we will analyze the characteristics of audio-visual language presentation of life-related entertainment variety shows.Under the purpose that the sense of atmosphere is higher than the sense of order,the "unscripted" shooting style is emphasized,and the media presentation of daily life is realized with the help of inclusive and open camera language,free and independent communication and dialogue and equal and intimate subject identity.In the third chapter,we will refine the aesthetic value of daily life in entertainment variety shows from three aspects:program theme,visual symbol and media reality.It is revealed that variety shows transform daily life into aesthetic objects on the screen by encoding the life ontology into post-industrial images,stimulating the visual pleasure of the audience and influencing the perceptual experience..The fourth chapter is the last chapter.In this chapter,we will further study the impact of daily life on real life and subjects on the screen,and finally draw the conclusion that entertainment variety shows lead people into the meaning trap of consumer society by presenting daily life in a patterned and symbolic way.Finally,people are alienated into symbolic embodiements,and the state of social existence is rewritten.In this sense,it is of great significance to clarify the daily life construction logic of mass media for the audience to return to their subjectivity.