Research On The Superposition Of Public Discourse And Private Discourse On Douyin Platform

Under the influence of Web3.0 technology,new changes have taken place in today's media environment.The evolution of communication technology and the emergence of social media have changed the pattern of communication,and the development of communication has promoted the development of economy and society and the change of people's ideas.As a result,the relationship between public discourse and private discourse in the Internet has also undergone a certain transformation along with this change.The boundaries between public discourse and private discourse become increasingly blurred.With the development of social media,all kinds of people can use the Internet to spread information,which undoubtedly reshapes the public space in the Internet and makes public discourse private.At the same time,in the private discourse,people are seeking to maximize the interaction on the Internet,which leads to the collapse of the private discourse in the cyberspace and the increasingly public trend,which is becoming more and more obvious.Douyin platform has become a leader in the field of short video due to its advanced communication technology,unique communication mode and fresh communication content.Its emergence and development have also greatly promoted the progress of China's short video industry.Therefore,this paper mainly uses case analysis and text analysis.Taking Douyin platform as an example,the content of Douyin account of Sichuan Observation,the official account of Sichuan Radio and Television Station,is selected as the research object to conduct an in-depth study on the superposition of public discourse and private discourse.This paper firstly analyzes and summarizes the platform attributes of public discourse and private discourse presented by Douyin platform.According to the content released by the account platform,the author further studies and concludes that the public discourse on Douyin platform is increasingly showing the double performance of private nature and private discourse superposition on public discourse.Through further analysis,it is concluded that the phenomenon of superposition of public and private is mainly caused by the enabling of technology,the promotion of media platform and the psychological and behavioral changes of the audience.The superposition of public discourse and private discourse has brought profound value and crisis to Douyin platform and even the whole social media platform.On the one hand,from the perspective of value,it promotes the energy exchange between individuals and society,maintains social order,forms online public opinion,and constructs a new knowledge and communication system.On the other hand,it has also brought about a series of development crises,such as the elimination of the ritual view of communication and the seriousness of the news,causing some social ethical problems.In this era of personalized network where everyone participates,it is particularly important to avoid these conflicts and problems and promote the healthy development of Douyin,social media platforms and even the Internet as a whole.This paper believes that we can strengthen the supervision of the network,from the source of public discourse and private discourse caused by the superposition of adverse social problems;It can also optimize the ecology of the platform by adjusting the voice and improving the narrative mode of network discourse.A clear network communication space can be built through systematic check of communication content.Finally,users can improve their media literacy and express their demands through reasonable and legal channels.Through such improvement and governance,the integrated development of public discourse and private discourse on Douyin platform and even the whole social media will become more and more harmonious.