Research On The Communication Strategy Of People's Daily Tik Tok Account Based On The 5W Mode

The acceleration of the pace of public life and the development of Internet technology have promoted the emergence and iteration of various new media.Thanks to today's headlines panoramic levels of data precision and personalized intelligent distribution,trill short video APP users can not only rapid polymerization in a short time,at the same time users can have different interest orientation on the platform to receive short video content,consistent with their interest in highly trill short video APP in a short period of time from the APP Store's 100 away in the top 10.Since the beginning of 2018,many institutional media have also opened Tik Tok accounts to enrich their omnimedia matrix,with different communication effects.media has broken the traditional new media path of "two micro ends" and settled in Tik Tok,giving full play to the advantages of short video contents such as strong dissemination power and rich forms of presentation,and taking it as an important position to expand its influence,carry forward positive energy and create clear cyberspace.The Tik Tok account of People's Daily was officially launched on November 9,2019,and has received high attention from the public since its release.On January 29,2019,Tik Tok released THE BIG DATA REPORT OF Tik Tok 2018,which shows that the media accounts of Tik Tok have published more than 152,000 short videos,which have accumulated more than 2.6 billion likes.Among them,People's Daily has 7.93 million followers,ranking first in the number of followers of media accounts.In 2018,it has gained more than 170 million thumb ups.As of November 9,Tik Tok number of fans of People's Daily has reached 48.576 million,with a total of 1.86 billion likes.According to the data monitoring center of FeiGua,Tik Tok number of People's Daily ranks first in the industry ranking and the blue V ranking.At the same time,the Numbers are growing at a rate visible to the naked eye.Since its operation more than a year ago,Tik Tok Account of People's Daily has grasped the media usage habits of audiences in the age of fragmentation,and created many short video news masterpieces that have attracted wide attention.The media influence and communication value have continued to increase.As the head force of news and information dissemination and led by socialist values,what are the characteristics of the communication process and mode of People's Daily compared with other new media?What are the problems?How to break through and optimize existing problems?It's Worthy of our in-depth study,to clarify the law and summarize the countermeasures.To one by one,analyzes the above problems,this article in the People's Daily trill,as the research object,using literature research,content analysis,case analysis and other research methods,the number of the People's Daily trill,analyzing the elements of communication process its propagation characteristics,find the existing problems,and tries to represented by the People's Daily trill,agencies trill,media communication strategy put forward constructive Suggestions.This paper consists of four parts.The first part is the introduction;The second part is related concept elaboration,including "5W" mode theory,the outline of People's Daily Tik Tok sign and the explanation of communication strategy,etc.The third part is based on the questionnaire survey results of the audience of People's Daily's Tik Tok account,using the five elements of "5W" mode to conduct an in-depth analysis of the communication process of People's Daily's Tik Tok account,and sorting out the rules.The fourth part,on the basis of the research in the second and third parts,makes an in-depth explanation of the existing problems and causes in the communication of People's Daily's Tik Tok horn,summarizes the shortcomings of the communication of People's Daily's Tik Tok horn,and puts forward constructive Suggestions on the corresponding communication strategies.