Research On Marketing Strategies Of Science And Technology Books In The Context Of Mobile Internet

With the rapid development of social economy and mobile Internet technology,consumers are in an era of information explosion,and the traditional marketing strategies of the book industry can no longer meet the needs of modern market competition.In order to ensure the survival and development of Chinese book industry,and to smoothly achieve international standards,we must actively explore the marketing strategy suitable for Chinese book industry.In the context of mobile internet,we are using the theoretical guidance of international success for the model of Chinese book industry.In the case of intensified competition in the book industry market and the serious problem of homogenization,in order to obtain a unique competitive advantage for science and technology books,it is necessary to analyze the current market situation,combine the new dynamics of book marketing,use the internet thinking,propose the new idea of new media marketing,explore how to build a full-scenario professional ecosystem marketing platform,to integrate product strategies,price strategies,channel strategies and promotion strategies that facilitated the marketing strategies of science and technology book marketing.The full-scenario professional ecosystem marketing platform for science and technology books is developed in the new economy of mobile internet and global economic integration.It conforms to the current trend of world economic development and the new requirements of the society for book marketing activities.It is a revolutionary change to the traditional marketing model.It transcends the limitations of the traditional book marketing model.Under the command of a complete and coordinated integrated marketing banner,it fully integrates various strategic resources,fully mobilizes various positive factors,and effectively establishes the interaction and consensus between stakeholders can greatly enhance the influence of books and maximize the value of the brand.Chinese science and technology books publishers need to set a new book marketing concept,establish new book marketing concepts,determine new marketing goals,reconstruct marketing mix,and comprehensively improve marketing processes to build a consumer-centric and the interoperable marketing system.Science and technology books publishers can establish long-term and stable relationships with consumers of books through scientific formulation of product strategies,price strategies,channel strategies and promotion strategies to achieve markets,and thus obtain long-term economic and social benefits.This paper mainly discusses the market status and development trend of science and technology books in the context of mobile internet,and elaborates on the types,problems and outlets of science and technology book marketing in the internet age.