Research On The Current Situation And Countermeasures Of Overseas Culture Transmission Of Traditional Chinese Medicine From The Perspective Of 5W Model

With the development of China’s economy,China’s international status continues to improve,and Chinese is welcomed by more and more countries.In order to meet the needs of people in these countries to learn Chinese,Confucius Institutes have emerged as the times require,and their scale continues to expand.As a platform for China to spread language and culture,Confucius Institutes spread Chinese culture and bring opportunities and challenges to Chinese medicine culture.The Confucius Institute for Traditional Chinese Medicine at Huachiew Chalermprakiet University of Overseas Chinese in Thailand is the first Confucius Institute for Traditional Chinese Medicine undertaken by Tianjin University of Traditional Chinese Medicine.Through the investigation and analysis of the cultural activities of traditional Chinese medicine at the Confucius Institute,this article puts forward relevant suggestions for the cultural activities of traditional Chinese medicine.The article consists of five parts.The first chapter is an introduction,including research purpose and significance,research content and methods,and research overview.The second chapter is to analyze the teaching and cultural activities of the Confucius Institute for traditional Chinese Medicine at Huachiew Chalermprakiet University in Thailand.The basic situation of the Confucius Institute of Chinese Medicine at Huachiew Chalermprakiet University of Overseas Chinese in Thailand,the teaching of Chinese language,and the development of cultural activities were explained and analyzed respectively.The third chapter is the investigation and analysis of the current situation of the spread of traditional Chinese medicine culture from the perspective of 5W model.To the Chinese medicine teachers,students and people participating in the Confucius Institute of Chinese Medicine,Huachiew Chalermprakiet University of Overseas Chinese in Thailand,the questionnaire survey was used to use the Lasswell "5W" model as the theoretical basis Five aspects of channel and communication effect analyze the dissemination of Chinese medicine culture of the Confucius Institute.The fourth chapter is to give rough suggestions to the Confucius Institute on the spread of traditional Chinese medicine culture from five aspects: the main body of communication,the content of communication,the audience of communication,the method of communication,and the effect of communication.The fifth chapter is the conclusion.