Research On The Information Dissemination Of Depression In Healthy China APP

Health China App is an official client of the National Health Commission.It aims to build an authoritative,comprehensive and professional platform for health information aggregation by absorbing medical and health institutions at all levels and health media to enhance the health literacy of the whole people.The platform for the health of depression,set up "official release","science and technology popularization","local information","policy and regulations" and other sections,is a professional medical force involved in the dissemination of depression information typical.This paper analyzes the characteristics of depression information transmission,explore its development experience and advantages,analyze the existing problems,and put forward the corresponding optimization strategy.From the category analysis,the platform in the depression information dissemination showed the following laws:Release Frequency showed an upward trend year by year,the stage is obvious;Information topics focus on the prevention and treatment of depression,the details of the incident and people;the presentation is mainly in the form of graphics and text,micro-video into the new fashion;in length,mainly short,with limited malleability;in tone,text and picture attributes are split;As far as the characters involved in behavior and group,the media image of depression patients created by the platform is more multi-dimensional.On this basis,the article analyzes its advantages: from the transmitter level,the healthy China App realizes the unification of the authoritative source of the Common People’s perspective;from the content level,the healthy China App does not stick to the traditional expression form,but through visualization,scientific analogy and other forms,to build a bridge between the audience and medicine,to break the limitations of traditional medical science popularization,to achieve the unity of professionalism and readability;from the audience level,instead of treating the audience as an undifferentiated whole,the health China App subdivides the depressed group,focusing not only on the depressed patients in general,it also focuses on neglected groups such as geriatric depression,postpartum depression,male postpartum depression,and childhood depression,with more diverse perspectives.When Health China App disseminates information about depression,it also has some problems such as serious homogeneity of content,extensive dissemination,lack of interactivity and lack of science.In order to solve these problems,this paper puts forward to stimulate the initiative of medical science popularization,strengthen the deep exploration of high-quality content,and base on user’s personality and interactive demand,the establishment of a four-in-one communication system for mental health and other optimization suggestions and strategies.