Research On The Realization Path Of Tcm Health Tourism In Shandong Province

As a new industry,TCM health tourism has been paid more and more attention.Shandong province has excellent seashore,hot spring,forest,forest and other natural resources,as well as a large number of health resort hotels,health and food source agricultural products production base,traditional Chinese medicine cultivation base and traditional Chinese medicine medical treatment,traditional Chinese medicine pharmacy,traditional Chinese medicine health cultural heritage and other human resources.Papers in shandong now health tourism development present situation analysis of traditional Chinese medicine thinks,shandong traditional Chinese medicine health tourism has to the attention of the government and the public recognition and began to gradually start,infrastructure is constantly improving,advantage industry,science and technology talents support began to highlight,characteristic culture and brand has been preliminarily established,began to appear crossover combination development momentum.But at the same time,there are eight problems,such as the insufficient attention of the government,the lack of specific planning and the significant difference in the distribution of industrial resources.On the basis of this puts forward against the actual health of traditional Chinese medicine in shandong tourism development concrete strategy,development of traditional Chinese medicine health tourism resources,including mining industry as a whole layout,relying on the advantages of the natural resources of traditional Chinese medicine health tourism ecosystem,promote the integration with other industries,constant innovation and development mode,strengthen personnel training,improve the policies and regulations,strengthening propaganda,etc.