Research On Competitive Strategy Of Visual Science Center In S Hospital

With the popularization and application of electronic products,great changes have taken place in the way of life and study,and the problem of adolescent myopia has gradually become a hot topic of concern from all walks of life.According to the statistical data,the myopia rate of teenagers in China is increasing year by year,and the incidence of myopia is developing at a younger age.The proportion of high myopia above 600 degrees is increasing year by year,which has aroused widespread concern of national leaders and all sectors of society.Under this background,the hospital optometry center came into being.The hospital optometry center takes the hospital ophthalmology as the background and takes optometry technology and services as the support to carry out basic eye care projects such as medical optometry,scientific glasses matching,myopia prevention and control,oblique amblyopia correction,corneal contact lens fitting and visual training.At present,the optometry industry is in a rising period of vigorous development,and the optometry center should seize the opportunity of rapid development of the industry,formulate strategic goals in line with its own development,and constantly improve the medical environment.The promotion of optometry diagnosis and treatment technology and service level,warm and comfortable medical experience and high-quality medical service are the keys for the optometry center to expand its influence and improve its competitive advantage.In this paper,the visual center of S Hospital is selected as the research object,and the competitive strategy of the visual center of the hospital is studied based on the competitive strategy management theory.Based on the research background and significance of hospital optometry industry,this paper systematically expounds the theory of competitive strategy,as well as the research status at home and abroad,which provides a theoretical basis for the formulation of the strategy.Firstly,the PEST analysis method,industry life cycle analysis and five forces model are used to analyze the external environment of the optometry center of S hospital,and the external opportunities and threats faced by the optometry center of S hospital are deeply analyzed,and the EFE matrix is established for evaluation Secondly,by analyzing the resources,value chain and capabilities of the optometry center of s hospital,the existing advantages and disadvantages of s hospital are obtained,and IFE matrix is established for evaluation Then,using SWOT combination analysis and QSPM matrix analysis combined with opportunities,threats,advantages and disadvantages to determine the strategic choice of S hospital optometry center,and implementing the competitive strategy of focusing on differentiation is more suitable for the development needs of S hospital optometry center;Finally,the strategy is implemented from four dimensions:focusing on the prevention and control of myopia among adolescents,improving the quality of medical services,innovating marketing concepts and strengthening comprehensive follow-up services,and formulating safeguard measures from four aspects:strengthening organizational guarantee,perfecting personnel training mechanism,accelerating information construction and strengthening hospital culture construction.The purpose of this study is to provide a practical basis for the optometry center of S Hospital to give full play to its existing competitive advantages and maintain stable and healthy development in the huge medical market demand.On the other hand,it also plays a reference role for the development of optometry centers in other hospitals or medical institutions that will soon enter the optometry industry.