Research On Chinese Medical And Health TV Programs From The Perspective Of Science Communication

With the development of science and technology and the building of a moderately prosperous society for the whole people,more and more people are living a well-off life.However,the problem of "sub-health" appears frequently.The public pays more attention to health problems,and their demand for health knowledge and medical information is also increasing.At the same time,the upsurge of health maintenance is rising among the population,which makes medical and health TV programs emerge more actively on the screen.Such programs dedicated to a healthy lifestyle,popularize knowledge of medicines and health products,publicity of disease prevention and rescue related information,and carries on the show in the form of a more lively and vivid,make traditional health kind of TV program has a new performance style,it meet the public demand for health,loved by the audience friends.In this paper,using literature research,case analysis,comparative analysis and other research methods to the medical health TV programs in China the observation and analysis,summarizes the existing in current medical health TV programs in our country,many problems,main show is show theme content homogeneity aging,lack of program form a single new idea,the host insufficient professionalism and the science of health knowledge,such as false information overflow problem.This paper introduces the concept of science communication,medical health TV programs,designed to help improve the scientificalness,rigor,such programs of logicality,authority,etc.,and help the employees to improve their scientific literacy,with higher requirements for programming,and based on the concept of science communication,the communicator,communication content,communication media,communication channels,communication effect to health class television program in China puts forward some specific Suggestions for improvement,trying to construct more high-quality,scientific health class television program to provide some new ideas for reference.