Investigation And Analysis Of Forest Tourism In Nanning

Since the 1980 s,China’s forest tourism industry has developed rapidly and is known as a "green sunrise industry" with vitality and development potential.Nanning has a relatively rich forest resources,including forest recreation,forest sightseeing and other forest scenery resources.In recent years,Nanning has also developed a variety of tourism projects,but at present Nanning forest tourism mainly focuses on the development of forest tourism resources,lack of the sustainable development of forest tourism to carry out a systematic study.Regional tourism system theory,this paper industry economics theory,forestry sustainable development theory and the global tourism theory as the instruction,the integrated use of literature research,questionnaire survey method,field survey method,in combination with quantitative and qualitative methods to Nanning sustainable development of forest tourism industry present situation and problems on the investigation and analysis.This paper mainly consists of five parts: summary,forest tourism industry resources and elements of Nanning,forest tourism evaluation of Nanning,main problems,countermeasures,conclusions and prospects.The main findings and conclusions are as follows:Nanning’s forest tourism industry output value in 2020 has reached 8billion yuan,with A number of national forest parks and A-level tourist attractions,forest tourism has become the biggest highlight and the largest growth point of Nanning’s forestry tertiary industry,with strong development potential.This paper invites Guangxi tourism experts to use the evaluation table based on relevant theories to evaluate Nanning forest tourism,and the comprehensive score is 5.00 points.According to the scoring standard and the comparison with the scores of other cities’ forest tourism,this study concluded that the development level of forest tourism industry in Nanning is still in the preliminary stage of development,especially the economic development level of forest tourism industry needs to be improved.At the same time,through the questionnaire analysis,the feedback information of forest tourists,operators and local residents,this study believes that the main body of forest tourists in Nanning at the present stage are tourists aged 25 to 44,with a bachelor’s degree and a monthly income of 5,001 to 10,000 yuan,and most of them accompany their families for the purpose of forest tourism.After further investigation,this study found that Nanning forest tourism still has the following main problems:the forest tourism is in the initial stage of development,extensive development and utilization of forest resources,low operating efficiency;The level of sustainable development is not satisfactory;Forest tourism attraction,low visibility,marketing and publicity is not in place;Tourist source is single,consumption level is not high.Based on the above findings,this paper puts forward the following countermeasures and suggestions for the sustainable development of forest tourism in Nanning: fully promote the value of forest tourism industry and make long-term development strategy;Implement the development mode of "recreational forest ecotourism based on appreciation,experience and participation";Scientific construction of forest tourism facilities;Strengthen project management and monitoring,attach importance to the role of "We Media" in forest tourism publicity;Expand the international market while doing a good job in the domestic market.It is also expected that Nanning forest tourism can learn from the successful experience,build a dynamic industrial system and structure,form a community of interests for the development of forest tourism industry,and develop a unique forest tourism culture.For the first time in China,this paper takes Nanning as the research object,and carries out the research on sustainable development of forest tourism industry,which broadens the scope of forest tourism research,enriches the theory of forest tourism research,and provides scientific policy suggestions for the development of forest tourism industry in Nanning.