On The Artistic Style Of Niche Clothing Brands And Its Influence

The research object of this article is niche clothing brands.It is believed that the concept of niche and niche clothing brands should be understood and defined from a spiritual level,and niche brands are understood as users that can be used to identify themselves as "differen" from the general public.Products,clothing brands positioned as this are niche clothing brands.The"different" pursued by niche products refers to the difference in spiritual level,which can be reflected in the "differen" from the public,such as cultural aesthetics,values and hobbies.The article sorts out the development context of the niche clothing brand,and elaborates on it according to the time stage.Since the 1970s,niche clothing brands have begun to sprout,and have made great progress in the following forty years.So far,they have formed a niche cultural trend and a niche clothing brand craze,which have impacted the public life,aesthetic trends and clothing The design has had a profound impact.This article sorts out and summarizes niche clothing brands,and finds their typical artistic styles,which mainly include four categories:exaggerated variations,multiple styles,mixed styles,and broken styles.The impact of niche clothing brands on the fashion industry is specifically explained.It promotes the mutual penetration of brands,successfully introduces the elements and tonality of niche fashion into mainstream brands and creates waves of fashion.In the fashion democratization,material surplus and consumption upgrade,and the rapid changes in the Internet era,niche clothing brands and their products have become the trend-leading fashion as an anti-fashion force,revealing the characteristics of niche design as the source of innovation.This article uses the literature review method,case study method,interdisciplinary research method,picture analysis and other methods.It aims to study the artistic style of niche clothing brands,study its impact,and promote a multi-inclusive cultural ecology because it is innovative.The source of living water and related research also provide a certain reference for the development of China's current niche clothing brands.