Research On The Optimization Of Customer Relationship Management In R Company

Under the guidance of one of the "one belt,one road" and "adhere to the policy of opening to the outside world",China's economic development has been growing steadily and rapidly.Many multinational companies have expanded their investment and operation scale in China,localized products and management to improve market share.Customers are the basis for the survival and development of enterprises,and the establishment of long-term good cooperative relationship with customers is a solid guarantee for the survival and development of enterprises.In the face of increasingly fierce and cruel market competition environment,many enterprises' strategy has been transformed from "product centered" to "customer-oriented".Customers have become the core assets of enterprises.Customer relationship belongs to the core competitiveness of enterprises.It has become an important work for enterprises to strive for more high-quality new customers and retain loyal old customers.High value customers are the objects that enterprises must pay attention to and develop.If enterprises want to obtain high-value customers,they must know how to establish long-term stable customer relationship with high-value customers.And good customer relationship management can deeply analyze the needs of customers,which is an effective way to improve customer satisfaction and customer loyalty.After years of rapid development in the hydraulic industry,R Company also began to face huge competitive pressure.In such a large environment,R company expects to acquire and retain more high-quality customers by improving customer relationship management,improve customer loyalty and core competitiveness of the enterprise,and achieve the long-term development goal of the enterprise.This paper introduces the general significance of customer relationship management(CRM)to enterprises.By using the basic theories of CRM: customer satisfaction loyalty theory and customer relationship life cycle theory,through the analysis of the current situation of customer relationship management in R company,this paper points out the problems existing in the customer relationship management of R company.Combined with the relevant viewpoints and knowledge of customer relationship management,the paper analyzes the current situation of these problems This paper analyzes and puts forward the optimization and improvement scheme,including the change of customer relationship management concept,optimization of customer classification method,improvement of sales business process,improvement of new customer development efficiency and maintenance cost of old customers,and improvement of customer satisfaction and loyalty.Through the guiding ideology level,system guarantee level and information technology support level,the specific content of customer relationship management of R Company is optimized to ensure the smooth progress of customer relationship management optimization scheme.At the same time,it is expected that such optimization opinions can provide enough reference for R company and the industry in hydraulic industry,improve the current situation of customer relationship management,optimize enterprise management,and increase the market competitiveness of enterprises.