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Research On DC Company Profit Model

Posted on:2021-02-21Degree:MasterType:Thesis
Country:ChinaCandidate:S N LiFull Text:PDF
GTID:2439330605473221Subject:Accounting
Abstract/Summary:PDF Full Text Request
With the advancement of technology and the popularization of the mobile Internet,the Internet has penetrated into all areas of the economy and society,becoming a new platform and transformative force for production and construction,economic and trade,technological innovation,public services,cultural communication,and life and entertainment.Information society development.In recent years,the country 's economy has shown a rapid upward trend,people 's lives have been guaranteed,living standards have improved,and lifestyles have also undergone tremendous changes.Traditional travel methods have been unable to meet people 's needs.With the combination of the mobile Internet and the traditional travel industry,the emerging industry of car-hailing has emerged.The emergence of online car-hailing has solved the phenomenon of traffic congestion and "difficult travel" in some large and medium-sized cities during the process of urbanization in China,effectively alleviating the poor comfort of riding the public transportation system,the difficulty of taxiing during commuting peak hours,and the poor attitude of taxi drivers A series of questions.In the early stage of online car-hailing development,basically relying on subsidized marketing strategies to maintain customers,but only relying on subsidies,the problem is that the user's loyalty and viscosity are not high,and the profitability of each platform is poor.Car-hailing companies have not yet achieved profitability,so it is necessary to study the profit-sharing model of online car-hailing.As Internet-based ride-hailing has only appeared in recent years,it belongs to an emerging industry.At present,there are few related researches on ride-hailing in China,and there is a lack of rich content for reference.Therefore,the research results of the DC company can fully realize some research results,and can also provide a certain reference for other ride-hailing companies to adopt a good profit model,so that they can be better developed.This article takes the DC company's profit model as the research object.First of all,it collects and organizes the information data by reading a large number of related literatures,and by analyzing and integrating the relevant data and financialdata,it finds the "DC company" online car rental platform profit model Some problems faced.This paper analyzes the factors that affect the profit model from the operating environment and financial indicators of the DC company's profit model,and uses factor analysis to analyze the important financial indicators that affect the DC company's profit model.From the five elements of the profit model,the DC company's profit model is further analyzed,and the DC company's profit model can be optimized to make recommendations.The research in this paper has important practical application value for improving the competitive strength and profitability of DC companies,and can provide a reference for the improvement of DC company's profit model.At the same time,this paper hopes to play a role in improving the respective profit models of other travel companies..
Keywords/Search Tags:Profit model, Profit point, Ride-hailing Platform, Factor Analysis
PDF Full Text Request
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