A Research Of K Bank Customer Manager Competency Model

In the development and competition of modern financial industry,the comprehensive quality of bank customer managers is not only a key factor to influence the development of financial institutions,but also an important point for banks to build core competitiveness.Therefore,it is a great significance to strengthen the exploration and research on the construction of bank customer manager team and set up the Customer Manager Competency Model of bank.However,in face of the new opportunities and challenges under the new situation,the customer managers' quality,customer relationship management and other aspects need to be improved,especially they as a window for external service and the link between K bank and customers.In based on this background,the paper first outlines the theory of competency model.Then,in qualitative and quantitative method,using behavioral event interviews(BEI),combining with the current problems and future development strategy of K bank customer manager to try to build the Customer Manager Competency Model of K bank customer manager.(1)The constructed competency model of the customer manager includes two kinds of traits:discriminative competency and basic competency.The discriminative competency own 9 specific traits.The basic competency own 8 specific traits.(2)Discuss the application of K bank customer manager competency model in the human resource management and put forward the importance of job analysis based on the competency of customer manager,which provides a scientific basis for human resourse management of K bank customer manager.