| As a special social term,daily life publicity prompts appear in every corner of our lives and have become an indispensable part of our lives.It is precisely because of this universality that the publicity of daily life tips is often spread.It is easy to be ignored.This paper starts from the characteristics and functions of daily life publicity prompts,analyzes the function of its text content and communication activities,and then analyzes its communication characteristics according to the propagation process of daily life publicity prompts.On the basis of better understanding of the communication activities of daily life publicity prompts,through the questionnaire survey and observation experiment method,the audience's feedback behaviors on different daily life publicity prompts are analyzed to find out the public welfare prompts of daily life.Spread existing problems and suggest optimization.This paper mainly includes three parts: introduction,body and conclusion.The introduction part introduces the research origin,research significance,research status and research methods of this paper.The research method specifies the purpose and method of the questionnaire survey and the specific experimental content of the observation experiment.The main body includes four chapters: the characteristics and functional regulations of the public welfare prompts in daily life,the communication characteristics of the public welfare prompts in daily life,the problems in the spread of daily public welfare prompts,and the optimization suggestions.The first chapter is divided into two parts: the characteristics and functions of daily life publicity prompts,from text to functional analysis of the entire communication activities.The second chapter is based on the analysis of the characteristics of communication in the process of communication of public welfare prompts.From the main body of communication,the content of communication,the process of communication,and the characteristics of the audience,the whole process of communication activities of public welfare prompts is summarized.Based on the questionnaire survey and observation experiment,the third chapter divides the communication effect of daily public welfare prompts into the effectiveness and ineffectiveness of communication according to the questionnaire and observation results,and analyzes the problems existing in the spread of daily public welfare prompts.the reason.The last chapter proposes relevant optimization suggestions for the problems existing in the communication of public welfare prompts in daily life. |
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