| Since 2013,the domestic tourism reality show has gradually appeared in front of the audience.This type of program not only eases the mental pressure of the audience,but also meets the diverse needs of the audience through the form of “tourism”.More and more people begin to turn attention to tourism in order to pursuit the liberation of the mind.They want to relieve stress and release themselves through beautiful natural scenery and unique humanistic customs.In such a social context,the TV media workers combined the current reality with the hot reality show and tourism,launched a reality TV show,and adopted the reality show to enter the audience into the travel situation.They want to follow the guests to experience the natural scenery and cultural customs.Since the wave of the reality show of the tourism industry,it has developed rapidly in the country and has become a favorite type of reality show that the audience loves and pursues.In 2014,the travel reality show "Divas Hit The Road" was broadcasted and won the ratings of the simultaneous programs.It was broadcast for three quarters,although the content of the program was innovative and valuable,and it was acquired by the society.But the program's ratings in the third quarter are not ideal,and it has not had an important impact on the audience as in the previous two seasons,or even become a well-known phenomenon-level reality show like "Where Are We Going,Dad?" The program did not endure the cruelty of reality and went to failure.The growth process of " Divas Hit The Road " was quite controversial,which caused strong concern and reflection from the industry.The author explores it from the perspective of communication,mainly based on the "Lasswell's 5W communication model",and takes “Divas Hit The Road” as a case.The program analyzes the advantages and disadvantages of the process through literature research,case analysis,comparative research and other research methods and put forward targeted recommendations for the development of domestic tourism reality show.This paper is divided into five chapters,of which the third,fourth and fifth chapters are the main parts of the thesis.The first chapter of the thesis mainly analyzes the background and significance of the topic,the research content and research methods,and the innovation of this paper,which provides the feasibility basis for the analysis below.The second chapter of the thesis is a general exposition of the tourism reality show,a summary of the reality show of the tourism industry,and a tentative definition of the concept of the reality show and the reality show.In 2010,the reality show of tourism began to appear in China.After continuous development and innovation in combination with localization,it won the favor of the public.As a part of the reality show,this type of program emphasizes the documentary nature of tourism life,highlights the natural emotions of the guests in the travel environment,and allows the audience to resonate.People will feel emotionally and think about real life.According to the paper,the reality TV show is a participant in the real person or the star.With the form of tourism,it uses a documentary lens to truly show the real people who have experienced the journey on the journey and present the uniqueness to the audience objectively.And to the audience objectively show the unique natural humanities landscape,so as to realize the economic value and humanistic value behind the program.The third chapter of the thesis mainly takes the tourism reality show " Divas Hit The Road " as a case,and makes a systematic and comprehensive analysis of the communication advantages of the program in the process of disseminating the subject,content,media,audience and effects and paves the way for the analysis of the problems in the program below.On April 25 th,2014,Hunan Satellite TV launched the travel reality show " Divas Hit The Road ".As of July 9,2017,it has successfully broadcasted three seasons with a total of 31 programs.Once broadcast in the first season,the segment ratings ranked first among all satellites,and the program has been highly regarded for its high ratings.With the continuous development and improvement of the reality show,it has become the type of program that the audience loves.The " Divas Hit The Road " program with superior influence is the representative of this type of reality show.The program is the research object,combined with the communication theory to analyze the five main aspects of the program's communication subject,content,media,audience and effect.And it explores the advantages of the program.The fourth chapter of the thesis mainly analyzes the lack of attractiveness of the content of the program in the process of communication,the lack of use of the media,the failure to fully meet the needs of the audience,and the poor communication effect.In recent years,the travel reality show has made great progress after continuous development.But the growth time is short,and in addition to the current messy reality show market,there will inevitably be some problems.The author has been studying for a long time.It was found that the " Divas Hit The Road " program had problems in the lack of attractiveness of the content of the communication,the insufficient use of the media,the insufficient satisfaction of the audience's diverse needs,and the controversy of the dissemination effect.The fifth chapter of the thesis explores the communication enlightenment of " Divas Hit The Road " on the reality show of tourism,and constructively proposes to create high-quality content,integrate multimedia communication,meet the diverse needs of the audience,and enhance the communication effect.The analysis of the " Divas Hit The Road " program can provide meaningful reference and reference for the development of domestic tourism reality shows.The high-quality program content is the key to the long-term development of a reality TV show.The production of China's reality TV show content should grasp the main theme,transmit positive energy,and combine local resources to innovate program content.In the context of today's entertainment,the entertainment proportion of some domestic travel reality shows is increasing,and the content begins to be secular.In order to satisfy the audience's voyeurism,the program exposes more star privacy through the mutual interaction between the stars.Stifling,star gimmicks to improve the program's ratings,consume the patience of the audience,resulting in the program can not develop for a long time,excessive entertainment gradually let the tourism reality show lost value leading function.The problems in the content of " Divas Hit The Road " have caused the deep thinking of the domestic tourism reality show.The domestic travel reality show should be based on the excellent traditional Chinese tourism culture,and learn from foreign excellent creation mode of the program.It should take the people as the core of creation,abandon the tendency of excessive entertainment and starification,and grasp the degree between "truth" and "show".It must not be biased,establish the concept of the reality show of tourism so that the goal of both economic and social benefits will be good. |
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