A Study Of The Chinese Classical Aesthetic Meaning And Expression Techniques Of The TV Program "National Treasure"

As a symbol of the country,national-level cultural relics record the changes of national history with precious cultural heritage value.The CCTV program National Treasures focuses on cultural heritage and museology,committed to the national treasures "live".The main purpose is to promote China's excellent traditional culture with the national treasure story,write the history of China and pass the national spirit,and innovate the expression of the program.The ingenious design of various elements such as stage dramas and documentaries has been well received by the audience and industry academic exploring new patterns of variety shows of domestic culture and cultural heritage and museology.The classical Chinese aesthetics system contains the long-standing artistic spirit of China.After thousands of years of tempering and accumulation,it has a localized advantage with the current cultural TV programs.It analyzes the meaning and expression techniques of the National Treasures through the scope and proposition of the Chinese classical aesthetic system.It also studies the abundant and profound cultural connotation and poetic and artistic imagery of the program under the perspective of Chinese classical aesthetics,which reflects the contemporary significance of the treasure house of Chinese aesthetics.In the first chapter,the author expounds the research status,research methods and research significance of the topic,focusing on defining the application of Chinese classical aesthetics to film and television art and television programs.Its main part,the second chapter outlines the background and creative features of the National Treasures.By combining approaches with treasures,the third chapter uses "intangible" approaches and "tangible" treasures to explore how TV programs demonstrate the implication of culture.The fourth chapter analyzes the relation between TV program format and its content from the program's affective style,character function and expression form to demonstrate the importance of unity between "format" and "content" in the program.The fifth chapter explains the audio-visual characteristics of the program from image theory,artistic conception,etc.derived from "image","conception" and "language".It contains how the TV program delivers implication beyond the image from expressing the idea from the image by the means of light,color and music.Inspired by the popularity of National Treasures,the sixth chapter analyzes the development status,existing problems and future trends of programs in cultural heritage and museology.This paper attempts to analyze Chinese cultural TV programs with the scope and proposition of Chinese classical aesthetics system.It transforms TV as a medium in traditional art concepts and techniques and establishes a systematic theoretical framework to focus on the themes,formats and implication of TV programs.It also reveals that the consciousness of theoretical regeneration of the Chinese classical aesthetic system in the current law of TV program creation and considers the creation of National Treasures to explore the development of the TV programs in cultural heritage and museology in the new era.