An Analysis Of The CCP's External Communication Strategy During The Yan'an Period

?Red Star over China?is Written in the struggles of two international forces and faced with internal and external strife in China in the 1930s.Edgar Snow broke through restriction and entered the northwestern region of China that was blockaded by the Kuomintang government by virtue of his sensitive sense of politics and the courage of news.He reported to the world about Chinese life and existence of the Red Army and its long march of the Chinese workers and peasants,the Communist Party of China,the Chinese Soviet government and the people in the northwestern region,which attracted worldwide attention.The journalism and communication compilation is essential to journalism and communication professionals,which polished by time,and has shone with the classic light and occupies an important position in the history of Chinese and foreign news media.This article mainly carries on the word frequency analysis to the text of "Red Star Over China",refutes the plight of the public opinion to our party during the Yan'an period and the analysis strategies of the CCP through the occurrence frequency of the word in "Red Star Over China".The essay also analyzes the external communication strategy of our party in "Red Star Over China" and its the successful influence of the combination of communication theory.The main content of this paper includes five parts:The first part introduces Edgar Snow,mainly including the background of the Yan'an period,the writer's position of identity,and our party faced with the dilemma of public opinion macroscopically during the Yan'an period.At the same time,it also expounded Snow's life experience and his indissoluble bond with China in his life.In the second part,the word frequency analysis was conducted about "Red Star Over China".The first 150 words are divided into four categories:figure,event,place,organization,and the result is categorized for display.The third part analyzes the four aspects of person,event,organization and location respectively with communication theory.In the third part,based on the word frequency analysis of "Red Star Over China",the paper elaborates main content from the aspects of the image of leaders in the Communist Party of China,the spiritual outlook in Yan'an and the viewpoint of the leaders of the Communist Party of China,and our party's strategy of using foreign media.The fourth part summarizes the successful experience of the Chinese Communist Party's external communication during the Yan'an period.Finally,it points out that the mainstream media in the western countries are still manipulating the right to speak in the international community,and they often perform demonized reports in China.Although the times are changing,the international public opinion situation faced by our country is somewhat similar to that of in the Yan'an period.It is significant for the current external communication in our country that learn from the Communist Party of China's strategy of using foreign media during the Yan'an period...