Research On China Localization Strategy Of Korean Star Reality Show Program

Korean reality show in our rapid jump red, an already highly competitive market soared screen heat. From various people in the living room, "laughter" for the stars to the major line TV reality show "gamble throwing money", and then the television industry official monitoring bodies "injunctions." Thus, reality show star, especially the many forms of entertainment television imported from South Korea, completely disrupting the pattern of the domestic audience has been formed, a sense of crisis is to stimulate the industry to re-shuffle of great concern to the academic and industry, the introduction of Korean Related research reality show momentary become a "school of learning." In this paper, the theoretical basis of cultural adaptation, in a cross-cultural comparative perspective, analysis of China and South Korea star in reality show R & D, production, dissemination and feedback of similarities and differences. And so in a close reading of the premise, proposed the introduction of Korean reality show specific localization strategy: Audience cultural core layer, layer of narrative technique, the feedback layer.