Study On Rural Recreational Tourism Product Development In Suzhou

In the 19th century, with the development, of the industrialization, the urbanization process is accelerated, origin and development rural tourism in Europe. Rural tourism in China started in the eighty s, after nearly 30 years of development, rural tourism in the countryside industrial structure adjustment, the rural social development, regional tourism industry plays an important role in the optimization and adjustment. Suzhou as an agricultural economy developed city, has the rich rural tourism resources, to further the suzhou rural tourism products research and development, not only can enrich the connotation of suzhou tourism, to promote suzhou also broaden the socialism new rural construction.In this paper, a large number of literatures, starting from the background and significance of thesis research, analysis of the basis of rural recreational tourism product development in Suzhou resources and has formed the development pattern, the development of Suzhou rural leisure tourism products of the SWOT analysis, proposed the Suzhou existing in the development of rural leisure tourism products in question, finally the countermeasures and suggestions of Suzhou rural leisure tourism development of Suzhou. The paper consists of five parts:the first part of the introduction introduces the background and significance of this study, introduces the content and method of this research and the framework; the second part analyzes the background and significance of leisure tourism development in Suzhou. The third part expounds the present situation, Suzhou rural leisure tourism development of the fourth part, the development of Suzhou rural recreational tourism product advantages, disadvantages, opportunities and challenges are analyzed, put forward Suzhou exists in the rural recreational tourism product development issues. Finally, on the basis of previous analysis, put forward rural recreational tourism product development strategy in Suzhou.The research of this paper is collecting predecessors’ research achievements, to master the basis of this study research front dynamic, combined with empirical analysis and normative analysis, through an online inquiry, on-the-spot investigation, books data query, on the basis of using the resources of science, economics, marketing, tourism planning and management of related knowledge in writing this paper. Through this study, aims to find problems existing in the suzhou rural tourism product development, develop rural leisure tourism products for suzhou provide reference opinions, enrich the suzhou tourism products market.