Research On Innovation Management Of A Real Estate Property Service Company

With the continuous improvement of people's quality of life,the people are also getting to the living environment and the living environment of the higher requirements,as a rigid demand for people in modern life in the property services,provides a good,stable and harmonious living environment for people at the same time,is also facing new problems and challenges.Property companies must recognize the situation,plan for a long time,carry out internal and external reform,innovate management methods and strategies,and adapt to the needs of development under the new situation.Taking A real estate service company as the research object,this paper first expounds and analyzes the connotation of property management,the location of real estate service enterprises,the theory of customer value and the theory of management innovation.Secondly,to describe the current situation of A real estate property services company management services,also carries on the investigation and analysis of the macro environment,the industry environment,the legal environment and the internal environment,and the root of problem and problem which exist in the development process are analyzed.Thirdly,from the aspects of improving customer loyalty,building enterprise brand,reconstructing management service process and realizing differential development,the strategy of management innovation of A real estate service company is put forward,from the optimization of corporate governance organization structure,talent training and introduction,enterprise culture construction,and modern information technology.Management and other aspects put forward innovative operational management measures.Finally,taking W residential area as an example,the strategy of management innovation is stated,and its practice and experience in management innovation are summarized.