Study On Internet Marketing Strategy Of Soft Date In Yilin Company

With the advent of the Internet era,not only large-scale enterprises,more and more small and medium-sized enterprises have begun to sell online products and Internet marketing through the Internet.In the early days,Yilin Company was a traditional forestry company and also operated seedlings as its main business.In recent years,the company has cultivated new projects and soft dates,and began to turn to the food industry.With regard to the characteristics of soft dates,Yilin will shift from traditional wholesalers to Internet sellers who follow the Internet economy.This paper takes Yilin Company as an example to analyze and sum up how Yilin Co.,Ltd.as a medium and small-sized enterprise can do a good job of promoting new products and soft dates in the Internet era,and compares Internet marketing with traditional marketing methods in China.Firstly,it discusses the basic theories of brand marketing and internet marketing.Based on relevant theoretical studies,it combines internet marketing with brand marketing.It concludes that internet marketing has many advantages that traditional marketing cannot match,such as: extensiveness There are no geographical and temporal restrictions on the audience and scope of the broadcast.Secondly,according to the characteristics of soft dates and the current development status of the company,SWOT analysis is conducted to analyze the company's current problems,strengths,weaknesses,opportunities,and challenges.Based on the current status of Internet marketing,it is targeted to explore.Then,according to the characteristics of modern network development,through the use of successful cases,the implementation strategy for the development of Yilin Company was formulated.Finally,the possible problems in the implementation of the strategy,the formulation of safeguard measures,the timely adjustment of marketing programs to ensure that the Internet marketing strategy is feasible,at the same time,make reasonable recommendations on the future development of Yilin.