Textual Research On Internet Variety Talk Shows In The Context Of Consumer Society

The new media environment has promoted the diversification of cultural forms.The network variety show uses new styles of popular culture and eye-catching fresh ideas to cater to the diverse,differentiated and personalized lifestyles and cultural preferences of young people.favorite.The network talk show has become the representative of the current network culture and language ecology with its vivid vitality and influence.The hidden cultural problems brought about by the new cultural form and the popular phenomenon brought about by the explosion of the network talk show variety show the network variety The emerging cultural entertainment forms have a specific understanding,presentation and misuse of the media traits and network culture of the Internet.Culture has diversity,and the culture of cyberspace also has the distinction between mainstream culture and subculture.The specific expression is that various subcultures with different styles construct a set of discourse and symbolic systems different from mainstream culture in the network,which constitutes today.The basis of network literary expression style,symbolic meaning and pleasure logic.However,the text production characteristics and user consumption behaviors of the network talk show variety show that the culture is not positive.The influence of consumerism on the psychology and behavior of the audience in the production and entertainment industry has raised the network culture and challenge.This thesis uses text research combined with in-depth interview research methods,from the perspective of cultural critique and youth subculture research,based on the production characteristics and audience behavior of online variety show,and explores the network texts that make young people love and indulge.Behind the pleasure metaphor,and thus the psychological experience of individual worship,carnival symbols,the dissemination mechanism of network variety culture symbols and the post-modern subculture style constructed.Re-examine the cultural problems brought about by the democratic nature of the Internet,advocate the cultural value of network-oriented production and consumption,and prevent the subculture from submerging the cultural orientation.