Research On The Strategy Of Improving The Efficiency Of Museum's Public Cultural Service In Zengcheng District Of Guangzhou

Museum is one of the important public cultural service institutions,and its public products and services are an important part of public cultural services.Museum is an important carrier of inheriting history and culture,and shoulders the important mission of carrying forward excellent history and culture.Contemporary museums mainly include collection and collection,protection and inheritance,scientific research,social education,leisure and entertainment functions.Under the background of more and more perfect construction of museum public cultural service system,museum public cultural service presents the characteristics of public welfare,publicity and service.At the same time,with the development of economy,people's material and cultural needs tend to be diversified,and the problem of high investment and low output of museums is serious.The analysis and strategic research on the improvement of the efficiency of public cultural services of museums is conducive to meet the increasing material and spiritual needs of the people,and to give full play to the function of public cultural services of museums.With the great prosperity and development of Chinese culture,grassroots museums have sprung up like mushrooms.Grassroots museums play an increasingly important role in the field of public cultural services.As the first batch of patriotism education base in Guangzhou,Zengcheng District Museum of Guangzhou serves the social development,and its content and efficiency are related to the cultural development of Zengcheng District of Guangzhou.First of all,this paper expounds the current situation of museum's public cultural service efficiency in Zengcheng District,Guangzhou City,through questionnaire survey and design of the evaluation index system of public cultural service efficiency,this paper concludes that the public cultural service is not accessible,the management service concept is backward,thesupply mode is single,the public participation is low,the publicity and promotion channels are narrow,the strength is weak,and the professionals are weak The lack of talents has become the main reason for its effectiveness.Secondly,by learning from the experience and Enlightenment of improving the efficiency of public cultural services of museums at home and abroad,the strategies to promote the efficiency of public cultural services are studied as a whole.Through the study of the strategies to improve the efficiency of museum public cultural services in Zengcheng District,Guangzhou,it is conducive to promote the development of public cultural services in Zengcheng district.