Research On The Cultural And Creative Development Modes In Museum Public Cultural Services

After a quickly development in economy in China,the country starts to promote the development of cultural undertakings;In the same time,the economic development of China has entered a new normal period,and it creates a new chance for the development of cultural industry.As the core content of cultural undertakings,public cultural services are also increasingly receiving the attention of the government and the masses;Also,the development model of culture and creativity,as the key part of cultural and creative industry,has also aroused the close concern of the business and the academia.Museum as an important cultural venue,it is not only the most well-known space for public cultural services for the public,but also the place for inspiration of cultural industries with the most concentrated cultural resources.As an integrated place to cultural undertakings reform and cultural industries innovation,museum is an excellent choice to study cultural reform and innovation.In this paper,Hubei Provincial Museum is the research object.By focusing on the context innovation of the public cultural services,the development model of culture and creativity of the museum has been better-developed.This study uses a combination of theoretical research and empirical research,qualitative and quantitative combination.The methods of literature,field investigation,in-depth interview and questionnaire survey are also used in the study.Under the guidance of scientific research methods,this paper analyzes and summarizes the macro,meso,and micro levels of museum cultural and creative development model.At the end of the paper,five modes are concluded for Hubei Provincial Museum,they are one-point driven mode of the Chime bells IP,cooperative development and brand licensing in "two-axis linkage" mode,"Troika" model of Tangible Products-Intangible Products-Museum Alliance,the "four-wheel drive" mode of government-museum-cultural enterprise-society,and Travel-Exhibition-Education-Incompetence-Archaeology "Five in One" Mode.