Research On Fans' Participating Star-Chasing Behavior In The Context Of New Media

With the explosion of the Hunan TV talent show "Super Girls" in 2005,the groupof fans has gradually grown,but it is limited by the one-way nature of traditional media communication,the lack of fan voice,lack of participation,grouping and organization Low degree.The emergence of new media represented by the mobile Internet has reversed this phenomenon.Convenient social media makes two-way communication possible,and the establishment of a fan community is also more convenient.In the past,the unilateral carnival state of fans occurred in the new media era change.The distance between fans and idols is shortened and they can form a stable group through new media.They exert their strong action ability to participate in the practice of chasing stars,forming a unique fan culture in the new media era.Therefore,based on the development context of new media,this article selects fan groups such as Lu Han as the research object,and observes and thinks about the current fan group's participatory star-chasing behavior.This article is divided into six chapters.The first chapter is the introduction.It mainly discusses the research background and significance,research status and related concepts,research content and research methods of this article.Chapter 2 analyzes the inherent characteristics of fan participation behavior In order to understand the characteristics and motivations of fan participation behaviors;chapters three,four,and five are the key parts of this article.By observing the specific participation behaviors of fans,we can understand the role change of fans in the new media era.This article divides the fan's main participation behavior into three categories:text creation behavior,consumption behavior,and support behavior.Fans have completed the transition from "star chase" to "star clan" in these specific practices;Chapter 6 launches rational criticism of fan's participatory star chasing behavior,sums up the positive and negative effects of these behaviors and Opinions on the healthy development of culture.This article believes that the participation and voice of fans in the new media era have been greatly improved.They are no longer passive recipients of the cultural industry,but have become the producers of popular culture through leading participation practices.The powerful consumption and creative capabilities of fans are Affect the operation of the idol industry model.Fans' participation in star chasing enriches the connotation of fan culture in the new media era,and further promotes the development of popular culture,which has a certain social effect,but at the same time,the excessive participation of fans also brings some undesirable social effects.Therefore,the participation of fans must be reasonably guided.