Research On The Spreading Characteristics And Development Trend Of News Short Videos Of "We Video"

In 2014,traditional medias took advantage of the development momentum of the Internet to integrate and transform from content,channels,platforms,management and other aspects,and live and short videos became the original development form.In 2016,while satisfying the entertainment brought by the short videos,the audience began to pay attention to obtaining news and information from it.The short video market has also changed,and the field has expanded to vertical and segmented news and information.The emergence of the news short video has not only enriched the expression of traditional medias,but also improved brand recognition and content transmission rate with the help of social platforms.The Beijing News "We Video" has seized the opportunity to win market recognition with its professional news production capabilities and the open cooperation Internet thinking and became a successful example of traditional medias' integration and transformation.This article takes the news video of "We Video" as research object,reviews the development of the news video and "We Video".Taking Lasswell's "5W" model as the theoretical framework,the communication characteristics of news short videos of "We Video" are studied from four aspects: the communicator,the content,the channels and the audience,analyzes the professionalism and integration of communicators,the richness of content presentation and the diversification of channels.By analyzing the effect of communication,the influence of news short videos of "We Video" is summarized from three levels of cognition,psychology and attitude,action.Based on the analysis of communication characteristics and effect,three trends of news short videos of "We Video" are summarized,which can help and promote its own development in the future,but also provide reference for other traditional medias to integrate and transform news short videos.