Research On The Production Of Gamification Content In Science Communication

Scientific communication has experienced the public popular science,the public understanding of science(science and technology communication)and then the process,accompanied by the improvement of public quality and the progress of media tools.The influence of science also goes deep into all aspects of society and life,it is not only the embodiment of national strength and national self-confidence,affecting the formulation of national macro-level policies,but also changing the daily life of every public.Since the development of new media,science is no longer an inaccessible sky garden,with the popularity of the media and flew into ordinary people's homes,the development of new media in science and the public to establish a bridge of communication.However,the traditional mode of communication of scientific communication still has great limitations in the new media environment,scientific information in the stereotype is boring,tasteless and difficult to understand and low entertainment attributes of the type of information,in the mass communication of the audience is narrow,the color of propaganda is relatively strong.The development of gamification in the digital field just happens to provide new ideas for the difficult problemofs of scientific communication.The game mechanism and scientific communication activities are combined with the content production,so that it has the characteristics of the game,the dissemination of scientific information,so as to stimulate the audience's participation and sense of input.The author has the honor to conduct a four-month internship in the network and information center of the Chinese Academy of Sciences(CNIC),the Chinese Academy of Sciences is the authority of scientific communication,the internship is personally involved in every link and process of scientific communication,to understand the current situation of scientific communication and scientific communication in the easy problems.This paper will select the Chinese Academy of Sciences and domestic and foreign successful scientific dissemination of game-oriented content production of specific cases,on the basis of the case collation,screening,analysis,comprehensive use of literature research methods,case study methods,from the perspective of content production to explore the combination of game-based and scientific dissemination of the method elements and step effects,through the scientific dissemination of the game content mechanism and the summary of the production process,for scientific dissemination of the gamecontent production methods and recommendations,The aim is to contribute to the expansion of the impact and reach of scientific communication.This article is divided into seven chapters.The first chapter is an introduction,introduces the research background and methods,carries out the literature review,the second and third chapters explain the relevant concepts,introduce the game and game,the theoretical extension of the game and the reasons why the scientific communication should be played out,the fourth chapter breaks down the game mechanism of scientific communication through the analysis of excellent cases combined with the game theory,the fifth chapter details the production process of scientific communication game content,and the sixth and seventh chapters elaborate the scientific communication of the game content.And to face difficulties and challenges to make their own recommendations.