Research On The Strategy Of Museum Clusters

Qidu Cultural City is located on the east of Linzi District,Zibo City,Shandong Province,on the north bank of Taigong Lake.It is planned and constructed by the People 's Government of Zibo City and Linzi District.It has state-owned museums,non-state-owned museums,folk art gallery and antique market,which is the main position for the research,protection and display of Qi culture and Cuju culture,and also an important cultural tourism destination in Linzi District of Zibo City and a leading project of Qi Culture Heritage Innovation Demonstration Zone.At the same time as the rapid development of China's museum industry,the development of the entire cultural city has been limited due to the relative remote location and the large gap in operating capacity between these museums.Therefore,Qidu Cultural City needs to be a museum cluster and create the museum cooperative network to realize the overall progress of the museum cluster.This paper is a typical case study,taking the museum cluster in Qidu Cultural City as the main research object,and it is expected to build a suitable development strategy for this cluster,create a museum cooperative network,and give clear positioning and development goals to non-state-owned museums in the cluster.The increasing number of prefectural museum clusters can refer to this paper.This paper adopts the predecessor's more mature theoretical framework,takes the museum cluster in Nantong,Chengdu,Hangzhou,and Qidu Cultural City as examples for analysis,then divides the types and museum cooperative network models of clusters,and summarizes the development advantages and common problems of existing museum clusters in China.For the main case,the museum cluster in Qidu Cultural City,this paper adopts methods of literature research,participatory observation,field visits,semi-structured interviews and questionnaire surveys to gain a deeper understanding of its current status and proposes its development strategy:It should take Qi Culture Museum as the core and build the Qi Culture Heritage Innovation Demonstration Zone as the ultimate goal.All-round cooperation among museums and social institutions need to be carried out.It is important to be audience centered and highlight their own development advantages,clarify the content of various business cooperation,give full play to the role of this cluster.This paper ultimately believes that the museum cluster in Qidu Cultural City can achieve development through the construction of the museum cooperative network,which has a great role in promoting the cluster members,the cluster themselves,and the city's economy and culture.Its development experience can also be emulated by the museum clusters in other cities,which is of great significance to the development of China's museum industry,especially the progress of smaller non-state-owned museums.