Design And Implementation Of Advertisingplatform Based On OMA

With the popularity of the Internet and mobile terminals,mobile advertising has developed rapidly,and mobile advertising has the characteristics of being able to be delivered to the audience at any time and anywhere.It is precisely because of this feature of mobile advertising that mobile advertising is very promising.As the types of mobile advertisements become more and more abundant,the number of mobile terminals connected to the advertisement delivery platform is increasing.When the traditional advertisement delivery platform manages a large number of mobile terminals,the management of mobile advertisements becomes more and more difficult.In view of this,this paper designs an advertising delivery platform based on OMA(Open Mobile Alliance)DM(Device Management)protocol,which is used to realize mobile advertising management for a large number of mobile terminals.OMA is an industry-standard organization that seeks to be system-independent and standards that enable interoperability.The DM protocol mainly includes a DM server and a client APP with built-in management objects.The OMA DM protocol is used to manage a large number of mobile terminals,and the management objects built in the mobile terminal client APP are managed by issuing management commands on the DM server.To achieve management of a large number of mobile ads.The OMA advertising platform is mainly composed of an OMA advertisement management system and a client APP installed on a mobile terminal.The client APP has a built-in management object,and the management object is organized in the form of a tree in the client APP.The location of the management object in the tree is called a URI(Unified Resource Identifier),and the OMA advertisement management system passes the management command.And URI to implement management operations on mobile advertising.The OMA advertisement management system is mainly composed of an application layer,an advertisement service management module,a session management module,a protocol machine,and a user self-service module from top to bottom.The application layer module mainly includes: a user registration module,a user login module,an advertiser management module,an advertisement management personnel module,a financial management personnel module,a statistical analysis module,a billing management module,an advertisement adding module,and a system management module.The advertisement service management module is used to collect the advertisement management request from the application layer;the session management module is responsible for creating,deleting,storing and storing the DM session of the client APP;the protocol machine is responsible for encoding and decoding the XML message;the user self-service module is used for the user login,etc.Self-service feature.OMA advertising management system manages the content of mobile advertising mainly: advertising delivery,advertisement deletion,advertisement update,obtaining advertisement delivery effect,etc.,effectively implementing the management function of mobile advertisements for a large number of mobile terminals,and improving the advertisement delivery platform.Stability and reliability.