| With the rise and fierceness of the short video of TikTok,user-generated content has once again become a hot topic of discussion.the main content of the TikTok platform is generated by user,why can it have such a strong vitality,what makes the TikTok user free? The continuous production of content on the TikTok,a series of questions prompted the author to have a research interest in the dynamic mechanism of the TikTok user.After reading and analyzing the content of the TikTok video and collecting and reading relevant materials,it is found that the video content of the vibrato mainly includes the following six categories: the star theme area,the imitation of the funny theme area,the creative theme area,showing of baby and pet theme area,travel and delicious food theme area,beautiful guys theme area and so on.The reason why this paper chooses pet TikTok video as the research object is that the pet video frequently appears in the TikTok video and has an important proportion;secondly,the pet video is loved by many TikTok audiences,and taking pet videos has become a trend in the TikTok.In the end,the production of pet-like TikTok video is mainly based on the younger generation of the post-90 s,which is consistent with the characteristics of the user group of the whole vibrato,so it has a certain representativeness.On the basis of analyzing and summarizing the research results of current scholars on the production dynamics of UGC,the article establishes a dynamic mechanism of user-genenrated content consisting of technical convenience,internal motivation and external motivation,and accesses the TikTok user of pets through online interviews.obtain the first-hand material,and then through the corresponding analysis and induction,verifies whether there is such a dynamic mechanism in the process of producing content of the pet TikTok user,and whether there is an internal relationship between the dynamic elements and the interaction.On the other hand,in order to facilitate research and analysis,the article further subdivides technical convenience,internal motivation and external motivation according to the existing research conclusions.Technical convenience includes perceived ease of use,perceived usefulness,community sense,internal motivation including entertainment,Emotional satisfaction,value recognition,external incentives include material rewards and spiritual rewards.Then,based on the subdivided elements,an interview outline is prepared,and then six pet TikTok users who have agreed in advance are interviewed one by one to understand their use of TikTok,and the motivation for making pet videos,and then interviews are obtained.The content is subsumed to verify that the authors' motivational mechanisms produce those effects in their production process.After analyzing and demonstrating the interview content of the six interviewees,the technical level of usefulness,ease of use,community sense,internal motivation level entertainment,emotional satisfaction,value recognition,both of which have played a important role in the production process of all users,and the material and spiritual rewards and rewards of the external dynamic level are not obvious in the production process of ordinary TikTok users,and they are manifested in the content production process of popular users with a large number of fans.More obvious;for many ordinary TikTok users,the attention and recognition of the content,the object's likes and fans is an important driving force for their content production.Finally,the article analyzes the current dilemma and solutions for promoting user production content,focusing on the problems and dilemmas of the TikTok users in the continuous production of content.Through analysis,it is found that the current TikTok platform has the following problems: First,the persistence and stability of the production of many ordinary pet users are insufficient;secondly,there are problems such as the lack of clear pixels in the shooting and editing,and the editing is not fast enough;The impact of the live broadcast function on the short video content of the vibrato.After analyzing and summarizing the interviews and related research results of the interviewees,the following suggestions are proposed: First,the TikTok platform should consolidate its appeal to pet users in terms of entertainment,emotional satisfaction,value recognition and community belonging.Let material rewards benefit more ordinary users and enhance the production continuity of ordinary users.Secondly,increase capital investment,further improve the shooting and editing functions of the TikTok platform,and provide a more comfortable experience for pet users.Finally,balance The weight and weight of live and short video content.In addition,summarizing the conclusions of the full text to help the reader to read.At the same time,the problems and deficiencies in the article are expounded,which is convenient for other scholars to continue research. |
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