A Study Of Social Identity In We Media's Community

With the rapid development of the Internet,the Internet we-media brand continues to rise,"Luogic Show" as one of the most successful we-media brand on the Internet rected a new milestone will naturally become the focus of attention of researchers from different background.This study breaks the disciplinary limitations of previous studies and explores the thinking of "Luogic Show" with more and more comprehensive perspectives.Firstly,this paper analyzes the operation mode of "Luogic Show" in detail from the Internet experience of the rese-archer,and divides the operational mechanism of "Luogic Show" into three parts: the author,the channel and the content.And explores the enlightenment of this operation mechanism to other internet brands.And then use the qualitative way to study the community,do in-depth interviews of community members to understand why "Luogic Show" fans community become so successful and the reasons for the community members to join the community self-construction in the community,community-driven participation in the action and other aspects of the "Luogic Show",and found the community's new features.The value of the research lies in a more and more comprehensive analysis of the "Luogic Show" and provide a different perspective to provide reference for further research.