A Study On The Development Strategies Of Community Economic

With the popularity of the ICT, the operating environment of business and media are changing. People’s communication and connection have broken the constraints of time and space, and the gathering of the communities no longer simply relies on blood and geographical attributes. As a result, traditional relationships subversive structure has changed tremendously. Since2001when foreign scholars put forward the concept of brand community, this informal organization which gathered because of the brand has attracted widespread attention for the impact on businesses and consumers. In the context of the rapid development of mobile Internet, this came into being as a medium of virtual brand community. Meanwhile, the mobile Internet has also contributed to the explosive development from the media, and with the help of the community, it has up graded into a commercial phenomenon.This paper will combine the brand community and community economy effectively and analyze " Luogic Show" which is a comparatively successful community economy in China from the value dimension and the concept of brand community, aiming at figuring out adaptation strategies for businesses and media in mobile Internet era. In the research process, firstly, this paper will do literature research basing on domestic papers which are about brand communities and community economic research; Secondly, the paper will summarize, and analyze the important community activities of " Luogic Show " and use classic4P’s theoretical framework summarizes the economic development of their communities; and then analyze the questionnaire of " Luogic Show " members in Yunnan Province and analyze members’activities and participation in virtual brand community five value dimensions and form a sense of community relations; Finally, based on case studies and take the brand community economic development strategy as induction, start point, the core point and the guarantee mechanism four parts.The value of this paper lies in innovation from the perspective of brand community practitioners on the current Chinese economic community hotter analyzed to provide new ideas for research in the field, and provide reference for future study. At the same time it also provides feasible strategies for the organization to use the mobile Internet under the influence of business and from the media and other real and virtual brand community brand community to expand its influence, to get more business value.