Research On International Cultural Reports' Strategy In "China Daily" APP

Communication between different cultures mainly depends on the information transmission of the mainstream media.Media reports not only bear the position and values of the country,but also shoulder the important mission of shaping the national image.However,cultural communication is always influenced by the inherent context and mode of culture itself.The realization of reporting effect is closely related to the choice of theme,the planning of content and the transformation of context.Therefore,this paper chose the foreign culture report text of China Daily client,uses case analysis and text analysis,discusses the strategy of foreign culture report in China from two aspects: the transformation between high-context culture and low-context culture,and the breakthrough of invisible culture model,and tries to analyze the shortcomings of the report model on this basis.Firstly,this paper analyses the characteristics of the client culture column of China Daily from four aspects: the theme,length,style and source of the text,and finds that the text pays more attention to the development of traditional culture in the selection of reporting objects,while taking into account the current hot cultural events and the introduction of modern artists;the text is presented in a relatively long length,often with the help of a large amount of background capital.Material restores the cultural context;text mostly starts from a small perspective,reflecting the theme through individuals and cases;besides plain and straightforward narration of events,there are also a large number of storytelling ways in the language expression of the text,which combines culture and personal experience,folklore stories and so on,and changes from reporting culture to narrating culture.Then,through the classification of texts,it is concluded that the strategy of low-context presentation of high-context culture mainly includes transliteration and free translation of culture-loaded words,contextual supplement of specific cultural behaviors,and the strategy of breaking through the invisible cultural pattern mainly includes three aspects: individualized narrative perspective,storytelling mode and paying attention to the changing culture.Finally,the research concludes that the client of China Daily focuses on the contribution of cultural communication of "bridge people",weighs the conflict between special cultural elements and comfortable reading atmosphere,changes from describing cultural phenomena to deepening cultural core,focuses on the "soft communication" and "small incision" of factual statement to perspective cultural development context,and presents a dynamic cultural development prospect.We should pay attention to the strategy of traditional culture spreading among young children and gradually integrate the concept of foreign media reporting into the practice of foreign cultural reporting in China,so as to make the reporting more readable.Promoting intercultural exchanges is the fundamental purpose of China's foreign cultural practice.Based on the conclusions drawn from the study,the author puts forward the problem of "information overload" in cross-cultural communication and the problem of reporting planning under the new media environment,hoping to find a scientific solution in future practice and research.