Mania And Reconstruction

This article combines my documentary "Two Life Patterns of Network Anchor" to explain the reasons for the popularity of Webcast from two aspects of mania and rebuilding.The "mania" refers to: on the one hand,the simulacrum based on "0 and 1" coding blurs the boundary between the real world and the network world.And because the information in the Webcast has not been screened,leading to the elimination of the content of Webcast,so that the public is confused.On the other hand,the Webcast audience shows all the characteristics of "mental unity" of "psychological group" : the individuals lose their reasons in the group and become crazy,so that make Webcast popular.The "rebuilding" refers to: on the one hand,the authority status of the elite class in the traditional mass media is eliminated in the live Webcast platform,which brings equal discourse;on the other hand,as the social and entertainment media of the Internet,the online live broadcasting platform has its own metaphor,which reconstructs the entertainment and social life of young people,and may even bring a new mode of survival based on the Internet.