Research On Fan Consumption Patterns In The Era Of Webcast

The rise of webcast has changed the way of traditional media communication,and it has created considerable economic benefits by relying on fans' consumption identity.Many grassroots anchors have made their way to fame through live-streaming platforms,gaining a huge fan community and expanding their business activities.Fans realize self-empowerment,transform emotional dependence into consumption,express their sense of identity to idols,and form a social economic model.However,the blind consumption identity of fans constitutes a spectacle that is centered on money in the studio.Web celebrity,community organizations,live platform too pursuit of economic efficiency,caused fans watching behavior addiction and alienation,anchor prevalence of money worship,disorder of the broadcast content quality is low,the market situation.Therefore,we should analyze the causes,improve the market order,and promote the development of fans' economy and network broadcast environment in the era of webcast.Fans from the era of live in this paper,we study the network consumer identity,through to the fans consumer identity characteristics and consumer psychological motivation and the study habits,social effect,find the platform the basis of a market segment,discover more beneficial live platform operation,profit model,study new media and broadcast platform of marketing strategy.Through representative cases,we present the demand chain of online live fans,and analyze the negative effects of blind consumption identification on economic ethics and industrial environment,and reveal their inner contradictions.Optimize the fans consumer identity concept,perfecting the profession the real-name authentication,such as the threshold of the host,improve the broadcast content value,improve the system of self-discipline and social supervision,and strive to create a balanced,stable live online environment.