The Local Expression Of Hip-hop Culture In The Online Show THE RAP OF CHINA

With the continuous progress of network technology and the increasing convenience of mobile devices,the network video industry has developed rapidly.Pure network variety shows are completely based on the characteristics of the Internet production of the program,with its strong originality,innovative model,personalized,interactive and other characteristics,attracting a large number of young users.The pure network variety show THE RAP OF CHINA is a typical example of the program makers to explore the minority hip-hop culture.Hip hop music style is unique,flaunts the individuality to be specially loved by the youth net friend.This paper focuses on the characteristic expression of hip-hop culture in the pure network variety show.Taking the phenomenon-level pure network variety show THE RAP OF CHINA as the research object,this paper users the research method of text analysis to analyze the character setting,program plot text,language text,artistic expression and other samples in the program.Firstly,from the four aspects of singer selection,lyrics text creation,language use and value transmission,the research finds that the hip-hop culture in THE RAP OF CHINA presents four characteristics: grassroots,originality,regionalism and inheritance.Secondly,this article explores the pure nets variety show hip-hop culture features of expression,the author from the program text of the production way and the lyrics to look at the two dimensions,the study found that program from "text","language","lifestyle","clip gimmick" and so on,through the "label",clipping technique innovation,the organic integration between Chinese and western culture and by way of strengthening the symbols to express hip-hop culture characteristics.Then,a new era of socialism with Chinese characteristics culture theory,to show in the characterization of fragmentation,entertainment,commercial,the phenomenon of homogeneity in reading and reflection,finally,in the context of new transmission,diversity of youth culture how to make a more standardized,in line with the mainstream values of expression,is the focus of this study.