A Study On The Adversarial Discourse Of Image Communication In New Media Events

With the large amount of images provided by TV and other media flowing into the Internet and the reduction of technical threshold,images have become not only a daily life practice for people to record their lives and communicate,but also an important means for the public to express their words in the cyberspace.Under the influence of new media,the initiative of the public has been improved,and the power of discourse has been liberated to a certain extent.The public can freely express their views and opinions on the Internet.The structure of discourse right has been reset to form the double discourse space of "official discourse—folk discourse".In this case,although the discourse power of the grassroots has been liberated to a certain extent,the right of expression of the dominant discourse is still in the hands of the authority.Robert cox,a western communication scholar,believes that just like the positive and negative sides of a coin,when there is a dominant discourse,there will be another form of discourse that resists the dominant discourse and calls it "confrontational discourse".In the process of expression of antagonistic discourse,image plays an important role and becomes a powerful weapon for grassroots discourse expression.The vivid and vivid images,intuitive stimulation and self-evident special persuasion become the initiator to create social conflicts,activate public emotions and discourse expression,and become the simplest and most powerful means for the public to express antagonistic discourse.From the perspective of communication,social psychology and cultural research,this paper focuses on the study of the confrontational discourse of image communication in new media events.Firstly,this paper clarifies the concept of new media events,expounds the source of confrontational discourse and analyzes and summarizes the confrontational images in new media events.Then from the public itself,media,social environment three aspects of the reasons for the emergence of antagonistic image text.This paper objectively analyzes the dual effects of antagonistic discourse expression in image communication in new media events from the positive and negative aspects.Finally,the guiding strategy of rational discourse expression of image text in new media events is explored from the three aspects of government,media and public.