Research On The Development Strategy Of Chinese News Broadcasting In The Age Of "Internet +"

In 2015,Premier Li Keqiang's government work report officially proposed the"Internet Plus" program,and "Internet Plus" was promoted to the national strategic level and became a topic of concern to the whole people.The rapid development of Internet technology has contributed to the earth-shaking changes in the world.For the society,"Internet+" is not only a new technology,but also a change in people's way of thinking and lifestyle.All walks of life have begun to actively accept the Internet era and seek opportunities and space for their own development.For China's news broadcast media,"Internet+" broke the dominant mode of communication of traditional media,the audience status increased,the boundaries of communication became blurred,and the channels and channels through which people spread and access information also occurred.Change,more inclined to move,decentralize and interact with the way information is obtained.However,although "Internet Plus" poses challenges,it also brings opportunities for the development of traditional broadcast media.Traditional media still has its own unique media in the era of "Internet+" The traditional Chinese broadcast media is still actively seeking the way out and breakthrough strategy in the era of"Internet+".Based on the background of the current "Internet+" development,this paper analyzes the development history and current development status of radio stations from the perspective of news radio stations,and studies the news radio stations with the Voice of China on the Central People's Broadcasting Station as an example.In the "Internet+"era of specific innovative practices,in order to seek the overall breakout of news radio stations.This paper is divided into five parts.The first part is to summarize and summarize the research background,relevant research status and significance of the research.The second part gives an overview of the overall development of China's news radio stations and the development status of China National Radio's China Voice,and at the same time analyzes the challenges and opportunities brought by the development of the "Internet+" era to Chinese news radio stations.The third part mainly discusses the problems existing in the innovation practice of China's news radio stations in the era of"Internet+" in specific practical cases.The fourth part is the transformation of the Voice of China by the Central People's Broadcasting Station as an example.It analyzes the breakthrough path of the Voice of China in the era of "Internet+" and tries to put forward the development of China's news radio stations in the era of "Internet+".Strategy and recommendations.The fifth part summarizes the paper,analyzes the limitations of this study,and proposes some possible paths for the future development of China's news broadcasts in the "Internet+" era.