The Present Situation And Development Strategy

2016 was called "live the first year",all kinds of live APP popular,popular blog,and even some people call this era "universal broadcast era." Many mobile news clients have set up a live channel,out of the first step in the combination of mobile live and news.In this context,this article to "People's Daily" client live as a research case,mainly to discuss the news client's mobile broadcast development status,and how the traditional news media to better news broadcast development strategy."People's Daily" is China's largest party and government newspaper,by many,status authority.The study of "People's Daily" news client live channel,to explore the traditional news media new mode of transmission,how to carry out media transformation and cornering overtaking,how to better develop mobile news live have a good reference.The article first analyzes the current situation and existing problems of the background and mobile news live,and borrows the classic 5W transmission mode of Laswell,from "passer","recipient","communication content","communication channel" "Communication effect" several aspects of the mobile news broadcast mode of communication changes and may face new challenges.Then,with the "People's Daily" APP live channel as the research object,this paper explores the characteristics of the news broadcast by the methods of literature,questionnaire,content analysis and so on,and sums up the following characteristics of "People's Daily" APP live channel 5W Live news anchor,its anchor news is better,but there are mobile live reporter team set the problem;in terms of content,its live with a remarkable content advantage and content strategy,but there will still be insufficient live quality Phenomenon;from the audience of the presence experience,real-time interaction and role transformation analysis of the characteristics of the audience,pointed out that the live environment of the user's news reading experience changes,more interactive,the audience itself is more likely to be converted into a phenomenon;From the APP live channel analysis and official microblogging to study its characteristics;from the "high hit" the direct spread of the effect of "positive energy" social effects and "open up two public opinion field" political effects found its spread effect.On this basis,the last chapter of this article sublimation theme,and further put forward the development of mobile news broadcast strategy.