A Study On Influence Of Internet Interaction On Tencent's Public Welfare Platform Propagation

The Internet has made public welfare a daily way of life,and the concepts of "public welfare for all" and "rational public welfare" are deeply rooted in the hearts of the people.In the past decade,Tencent Public Welfare Platform has become the leader in the Internet public welfare industry from scratch,and formed a one-stop service experience platform integrating project viewing,donation and donation feedback.The emergence of Tencent Public Welfare Platform promotes the decentralization of public welfare donation and amplifies the influence of public welfare information through the interaction of netizens in acquaintance social networks.Tencent Public Welfare Platform is forming an ecological public welfare circle that includes the platform itself,donors,public welfare institutions,enterprises and recipients.Due to the development of Internet media,Tencent Public Welfare Platform starts to show the characteristics of grassroots,young and normal.WeChat,mobile Q and other social networks are taken as the information communication platform,and the interactive features are well reflected on this basis.Net interaction with Tencent Public Welfare Platform perfect combination derived Internet to charitable unique forms,including Internet public + games,Internet public welfare pay + + volunteers and the Internet,the Internet public welfare public + sports present form is the most characteristics of Tencent Public Platform,is the most research value,can be modeled.It can be seen from these presentation forms that Tencent Public Welfare is stepping into the stage of behavioral public welfare.In the process,the platform needs to be fully transformed and innovated.Network interaction is the focus and lifeblood of its innovation.The theory of interactive ritual chain by the famous sociologist Randall Collins is a starting point to explore the interactive mechanism and operation mode behind the emerging Internet Public Welfare Platform of Tencent.Under the Internet background,the special network interaction inherits and develops on the basis of Collins interactive ritual chain theory,and has a significant influence on the Tencent Public Welfare Platform.To explore the influence of network interaction on the information provider,namely the Tencent Public Welfare Platform,the platform should recognize its role and fully do the work of "information provider",in addition to fully mobilize the autonomy and initiative of Internet users,pay attention to the concept of "user is king".The network interaction also has a positive impact on the netizen themselves.The network interaction can reduce the "alertness" between people and gain a rare trust.People are more active in making efforts to achieve the goal of "public welfare for all" and begin to take care of themselves in the public welfare mirror.People's natural attributes are awakened by compassion,public welfare becomes the origin of conscience and benevolence,and social values are being quietly remolded.This is exactly the power of Tencent Public Welfare Platform,which penetrates the body like gentle wind and drizzle and flows in the blood.Internet interaction has contributed to the development of Tencent Public Welfare platform and injected fresh vitality into it.Internet interaction is the guiding light of public welfare undertakings.Similarly,gold no pure gold,no one is perfect,although Tencent Public Platform with the development of network interaction realized by leaps and bounds,but the public with the help of the development of the Internet time is shorter,not form a complete set of technology and concept,public welfare but also only stay in concept phase,technical barriers were not breached,technical barriers have not been broken,and there are still many problems through Interaction interaction,opportunities and challenges in the process of development.Tencent Public Welfare Platform should make full use of the network "interactive ritual chain",so as to make the netizen share emotions,enhance the stickiness of public welfare interaction,and thus form a fixed interactive ritual chain model.Nowadays,we are experiencing in the temptation and test of emotions such as entertainment to death and plaything boredom.The popularity of mobile phones has amplified the psychological demands of Internet users for "revenge entertainment",making them unable to extricate themselves from the whirlpool of entertainment.he emergence of Internet public welfare platforms such as Tencent Public Welfare Platform makes people start to return to rational thinking,look at the value of their own existence,and avoid entertainment to enslave thoughts."Education through lively activities" is the main method adopted by Tencent Public Welfare Platform.However,we must avoid excessive entertainment of public welfare and stick to the bottom line of professionalism and seriousness.Otherwise,public welfare will become an accessory of entertainment.Technology has never stopped on the road of creating material wealth,but material wealth is no longer the ultimate pursuit of people,and Internet technology can not only stay at the technical level,but really internalize into a life,a spiritual pursuit,the Internet public welfare is the best witness.Science and technology are good and people's hearts are warm,which is also an important manifestation of a strong culture.