Research On The Present Situation And Countermeasure Of Haiyan Publishing House's Children's Picture Book Publishing

Children's picture book tells a complete story through the interaction of picture and text,which can cultivate children's imagination and creativity.Compared with other children's books,picture books have distinct artistic and functional characteristics.Picture books have entered China for a short time,but their development speed is very rapid.They occupy more and more shares in the children's book market,and gradually become an important part of the children's book market.Since the 21 st century,more than 500 publishing houses have been involved in children's picture books in China.The publishing pattern of children's picture books in China has gradually opened up and began to pay attention to the expression of Chinese elements.The team of authors has gradually grown and editors have become more and more professional.Haiyan Publishing House,as the only professional children's publishing house in Henan Province,has been engaged in the publication of children's picture books since 1996.In recent years,Haiyan Publishing House has taken children's picture books as its important development direction.After years of development,the editorial team of Haiyan Publishing House has been growing,and the scale of picture book publishing has become larger and larger,gradually creating a number of children's picture book brands.The original children's picture book series,the enlightening cognitive picture book series,Tom Rabbit series,the emotional experience picture book love reading series and the fine painting book collection Golden Feather series have all been well received by the readers,and have achieved good social and economic benefits.Through field research,in-depth reading and text reading,this paper analyses the current situation of Haiyan Publishing House's children's picture book publishing and summarizes its publishing characteristics.Haiyan Publishing House publishes children's picture books based on the local,rich Chinese elements,the content of the picture books is interesting,the relationship between picture and text is very well grasped,with integrity and coherence,at the same time in the design of the picture books also pay great attention to children's feelings,can start from children.The author team has been constructed,and editors are becoming more and more professional.Through the overall analysis of Haiyan Publishing House's children's picture book publishing situation,we find that there are still some problems in the development of Haiyan Publishing House's children's picture book at present,such as the lack of excellent original author resources,resulting in a small number of original works of the current publishing house;the channel of picture book brand communication is relatively single,although active publicity and promotion,the social popularity is insufficient,and the communication effect is relatively weak in IP;In the adapted environment,copyright incubation capacity is weak,and it is unable to build a complete industrial chain.In view of the above problems,this paper tries to put forward some reasonable suggestions,such as organizing competitions with universities to collect works and cultivate new generation of excellent original picture book writers;making full use of network channels to publicize picture books,cooperating with local picture books and bookstores in depth,holding parent-child reading meetings,reader meetings,reading promotion activities,etc.,and jointly organizing Book Exhibition Award activities with local governments.Step by step to enhance the visibility and influence;with the help of enterprise strength,to produce animated cartoons related to picture books,peripheral products,etc.,to extend the publishing industry chain.Through these countermeasures,we hope to provide useful reference for the future development of Haiyan Publishing House's children's picture books.