Research On App Emotional Design Of Children's Education From The Perspective Of Brand Culture

With the continuous development of Internet technology,the way to acquire knowledge has changed,and the learning mode of human beings has also changed,which has led to the emergence of a large number of Internet mobile learning software APP.As an important carrier of network mobile technology,APP develops rapidly in the field of education.Intelligence and digitalization are the development trend of education industry in the future.However,because children are different from adults in thinking and behavioral characteristics,how to stimulate children's interest,so as to attract their attention to learning content,and actively learn,in learning to obtain good emotional experience,which is the key to APP product design.In addition,some children's education brand enterprises gradually realize that the development and application of APP can help the brand gain better influence,and can quickly contact the target users,so as to cultivate customer loyalty and enhance their.App under the brand must form a unique humanized and emotional design style based on the brand culture.This topic takes children education APP as the breakthrough point,through investigating and analyzing the target children's users and their characteristics,establishes the role model of children education APP users;then,based on the perspective of brand culture,combines the case analysis of excellent children education APP,from the three theories of emotional design: instinct level,behavior level and reflection level.Level extraction of design elements,and establish the emotional design goals,concepts and principles of children's education APP from the perspective of brand culture;Finally,from the emotional design to create children's education APP brand emotional recognition,and finally come to the emotional design method of children's education APP from the perspective of brand culture,hoping to design children's education APP.Provide a new perspective and inspiration.