Research On The Operation Of Museum Children's Aesthetic Education Brand

With the development and improvement of the museum's educational functions,the museum's children's aesthetic education industry has developed rapidly,and the main body of museum aesthetic education has gradually shown a diversified trend.Although the emergence of third-party aesthetic education institutions has a positive effect on the development of museum children's aesthetic education in my country,However,due to the lack of effective constraints of the industry management mechanism,the market urgently needs influential museum children's aesthetic education brands to set a model for the industry,reduce user selection costs,and promote the development of museum public education in my country.This article aims to discuss how museums and third-party aesthetic education institutions can exert their advantages,enhance the influence of aesthetic education brands,and use differentiated competition to expand market tension,so as to achieve sustainable development.The article consists of four parts.The first part is the introduction,which briefly describes the topic background,research significance,definition of related concepts,research content,literature review,and research methods;the second part describes the history of the development of children's aesthetic education in museums in my country and the comparison between China and the West.,An overview of the current status of the museum's children's aesthetic education industry and potential market development space;the third part uses case analysis and data analysis to systematically analyze the current museum from three aspects: brand culture construction,brand operation experience,and brand operation communication Children's aesthetic education brand positioning is vague,brand experience is insufficiently emphasized,and the operation matrix is weak.The fourth part proposes feasible suggestions from three major aspects: building brand culture,enhancing brand experience,and integrating operational communication strategies.It is promoting the branding process of children's aesthetic education in museums in my country.Museum children's aesthetic education is a new thing for our country.This article is based on the discussion and thinking on the basis of the current stage of practice.In the evolving educational environment,this article still has room for dynamic development.It is hoped that this article can provide practical and discussion value for museum education researchers,work together to increase the awareness and reputation of museum children's aesthetic education,and contribute to the development of museum public education in my country.