Research On The Information Pushing Mode And Communication Effect Of APP In "Today's Headlines"

At present,China is in the era of shared economy.The first one is sharing bicycles,and then there are shared electric bicycles.Some college restaurants can see shared paper towels,and until today,shared cars have appeared in some cities.There will be more shared products on the streets.These are shared products that can be seen and touched.Inspired by this idea,Zhang Yiming,founder of Today's Headlines Company,decided to develop a news and information sharing platform.Under the impact of the Internet wave,many information push platforms come to the face,but Today's Headlines Company has become a typical representative of information personalized recommendation with its unique information push mode,which has developed rapidly in just six years.Therefore,on the basis of the previous research on the personalized recommendation of "today's headlines",this paper starts with the introduction and development process of the headlines today.The third chapter begins to focus on the analysis of its personalized push mode.The fourth chapter focuses on the analysis of the spread effect of the personalized push mode,and divides it from the narrow and broad aspects,analysis from micro and macro levels,respectively.And using data analysis software SPSS for data analysis,the paper concludes that the dissemination effect of "today's headlines" personalized recommendation mode is extremely influential.Finally,the corresponding solutions and strategies are put forward for the existing problems,and the development direction of personalized information's push mode of "today's headlines" APP is predicted in the future.